Disha Microfin



About Us > Our Founders

Sameer is Founder and CEO of Disha Microfin, an NBFC MFI providing micro finance to lower income clients. Disha is one of the fastest growing microfinance institution having operations in Gujarat, Madhya Pradesh and Rajasthan. He has over 18 years of entrepreneurial experience spread across consumer finance, development finance and management consultancy. Prior to microfinance foray, Sameer started a company which became one of the leading distributors of financial services in the state of Gujarat and which later expanded its branch network into Mumbai, Pune and Bangalore. He started his career at Gujarat Lease Finance Limited in the Retail Finance Division and then moved to Core Healthcare Ltd. During his stint in Corporate Planning department at Core, he led projects on strategic and sales planning. Sameer is a graduate in Mathematics and a Masters in Business Administration. Sameer is an avid reader over a wide range of subjects.

Soham is an Electronics Engineer and a Masters in Business Administration with marketing specialization. Soham started his career with Tata Metals as a Maintenance Engineer in the Engineering side covering Quality Control and Productivity Enhancements. Post Tata Metals, he then moved to Core Healthcare as Corporate Planning Team Member, Soham was posted as Country Manager- W-Africa handling business for 5 countries. During this stint at Core, he was instrumental in turning around company's operations protable in his region. Soham has been the Chief of Operations since joining the Group in 1997. As COO, Soham has been instrumental in leading the Group to a "Numero Uno" position for sales of various financial service products spanning from Car Loans to Unsecured Loans to Investments in the state of Gujarat. He is a keen sports person with tennis being his passion.
Keyur is a Graduate in Mathematics and a Masters in Business Administration with finance specialization.  Keyur started his career with Jhaveri Credits and Capitals Ltd handling their Hire Purchase and Lease Finance Division. Since joining the group in 1997, Keyur has played a vital role by managing accounts, legal compliance, costing for the entire group. His cost controls have significantly helped the group’s bottom line. Keyur has extensive experience and currently he leads the teams for Finance, Accounts, MIS, Legal Compliances and Taxations. Other than finance and accounts, he is also instrumental in laying down internal audit processes. Keyur loves long distance running.

Vivek is a graduate in science and masters in Business Administration with marketing specialization. Vivek has over 17 years of work experience in the financial services industry. He started his career with American Express bank handling the Mumbai operation for their credit card division for close to 4 years. He then shifted to ICICI Bank managing their alternate channel for Gujarat heading a team of 200 staff. He served as Regional Sales Manager for Reliance Capital heading their Gujarat and MP operations for unsecured business division. He was instrumental in launching the Reliance Capital unsecured business in the state of Gujarat and leading his team as a top performing team in the country month after month. Vivek is a sports lover and plays cricket.

Our Investors & Advisory Team

Indium IV (Mauritius) Holdings Limited is the Equity Investor, which has invested into Disha Microfin. In India, the funds of Indium IV are managed by Truenorth - a private equity fund, established in 1999 and one of the most experienced private equity firms in India.
DISHA management team is well supported by India FinServe Advisors Pvt Ltd (, the Central Management Company set up by Truenorth. The IFAPL team comprises of qualified professionals from Finance, Operations, Risk, HR & IT, having expertise and extensive experience in their respective fields, who provide necessary strategic and management support to DISHA.